Affiliate disclosure

Some links to water treatment equipment on this site are affiliate links. If you buy something after following one, we may earn a commission at no additional cost to you. As an Amazon Associate we earn from qualifying purchases.

We are not a water treatment dealer, installer or lead broker. We do not collect your details, and nothing on this site results in a salesperson contacting you.

• Recommendations do not depend on commission. Where the honest answer is that you need nothing, or that the cheaper option is adequate, the page says so.
• Every commercial link is marked with a sponsored attribute and opens in a new tab, so it is clear when you are leaving.
• We do not review products we have not used or specified without saying so. Where a page discusses equipment, it is on the basis of published specifications, and it says that plainly rather than implying hands-on testing.
• Health information is never monetised. Pages covering bacteria, nitrate and arsenic point to your health department and to EPA guidance, not to products.
• Calculators are not sales funnels. They show their assumptions, and they will tell you that you do not need a softener if you do not.

The obvious objection to affiliate revenue is that it gives a site a reason to recommend buying things. It does, and pretending otherwise would be silly.

Our answer is structural rather than a promise of virtue: this site earns most when someone buys the right equipment, and the fastest way to lose that is to send people to the wrong thing. A visitor who buys a softener for a sulfur smell does not come back. Being accurate is the business model, not a constraint on it.